It's an old debate that never seems to get settled: B2B vs. B2c. Which is more advanced? Which is harder? Which is better? Despite indications that the two sides of the marketing divide may be growing more similar than ever, attitudes toward each other are still quite different. Branding Magazine's Bob Domenz interviewed Ken Schmidt to get the big picture from someone who's operated successfully in both worlds.Read Full Article »
As I rounded the spectacular U.S. Marine Corps War Memorial of the second flag-raising on Iwo Jima, I had to wonder who I’d be riding with into Arlington National Cemetery, to provide support at gravesite services honoring a retired U.S. Army officer none of us had ever met. Several Patriot Guard Riders (PGR) already on site waved me into their group. “Welcome to your first mission,” they said with backslapping hugs and handshakes.Read Full Article »
Ken Schmidt can’t get the jingle out of his head. “We’re the guys in the little red trucks.” You can thank auto glass specialists, the Madison, Wis.-based automotive glass replacement and repair company that operates a chain of sales and services centers in nine states in the upper Midwest. It’s not a bad thing – not by a long shot. Schmidt admits that every time he sees something from the company, he can’t help but hear that catchy little ditty in his head.Read Full Article »
Coupons? Are you kidding me?
I’d always hated the things, so I never used them. For anything. Even in my sofa coins and generic frank ‘n bean days, I couldn’t do it. I’d rather go hungry (and Lord knows I did) than risk being judged as “cheap” by some anonymous cashier. A nosy neighbor seeing me use a coupon to save a quarter on dental floss? Imagine the horror. I carry 20 percent off Macy’s coupons in my wallet knowing full well I lack the will to use them.Read Full Article »
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