What B2B CMOs Should Borrow from B2C

It's an old debate that never seems to get settled: B2B vs. B2c. Which is more advanced? Which is harder? Which is better? Despite indications that the two sides of the marketing divide may be growing more similar than ever, attitudes toward each other are still quite different. Branding Magazine's Bob Domenz interviewed Ken Schmidt to get the big picture from someone who's operated successfully in both worlds. Read the full article here: https://www.brandingmag.com/2015/11/03/what-b2b-cmos-should-borrow-from-b2c/

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