Make Some Noise: Open the Throttle and Dominate Your Marketplace
Ken Schmidt's business keynote speech is a fascinating story of how businesses of any size and scope can - by focusing on understanding and harnessing the most basic drivers of human behavior - improve their competitiveness in even the most difficult marketing environments. The road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate starts here. Schmidt challenges audiences to consider what they are willing to do today that is different than what they did yesterday for the people who can put them out of business tomorrow.
Thrive Among Thorns: Untapped Growth Opportunities for Financial Services
A startling presentation designed specifically for banks, investment firms, credit unions and insurance companies that is now Ken Schmidt’s second-most requested topic. With little differentiation among competitors and media-fueled erosion of trust in financial services providers, it’s no wonder potential clients opt to work with "whoever’s closest to my house," instead of "whoever can best serve my needs." Or stay away altogether. Where others see futility, Schmidt sees unprecedented opportunities for growth. He’ll show you how to change the culture of your financial services business to stand out, create demand in your local markets, fuel client referrals and take advantage of the look-alike/act-alike competitive environment.
Roaring Out of the Recession: Business Strategies for the Road Ahead
Experts say the economy is improving. So why do your accountants still look nervous? Consumer and corporate spending and investment behaviors have changed dramatically in the wake of the economic recession. Shopping for “lowest price” has become standard operating procedure and put customer loyalty on life support. Distrust of the financial services industry is rampant. But Ken Schmidt knows how to succeed in challenging times. As a major player in one of the most celebrated turnarounds in corporate history, he helped transform Harley-Davidson from a market laggard into one of the world’s most dominant brands. Learn how understanding and leveraging the basic drivers of human behavior can kickstart your business and put you in the passing lane. And how acting like your competitors will keep you stuck in neutral.
Going Global: Succeeding in an International Marketplace
If “going global” just meant doing business as usual -- in other countries -- everybody would be doing it successfully. But, as many businesses have learned the hard way, there’s much more to it. Companies that do it well, like Harley-Davidson, work first to understand the unique cultural characteristics of the individual global communities they serve. They then leverage that knowledge to their competitive advantage to create marketplace demand and satisfied customers while building a flexible infrastructure for sustained success. Learn how to side-step common pitfalls and be better positioned for success from Ken Schmidt, former communication guru for Harley-Davidson. Schmidt helped steer the legendary company toward global dominance and has seen first-hand the wrong – and right -- way to grow your business, here and abroad.