Published Favorites

Tanks for Listening

Gas tanks, I've long witnessed, speak to us in the clearest language.

Salute? Absolutely.

... the low-handed salute – call it a wave ... has been used to acknowledge fellow members of the Harley-Davidson tribe since Day One.

Immerse Yourself

Harley-speak, we all know, is like nothing on earth and takes some time with other riders to discover its subtleties ...

What B2B CMOs Should Borrow from B2C

It's an old debate that never seems to get settled: B2B vs. B2c. Which is more advanced? Which is harder? Which is better? Despite indications that the two sides of the marketing divide may be growing more similar than ever, attitudes toward each other are still quite different. Branding Magazine's Bob Domenz interviewed Ken Schmidt to get the big picture from someone who's operated successfully in both worlds. Read the full article here: https://www.brandingmag.com/2015/11/03/what-b2b-cmos-should-borrow-from-b2c/